I was asked to look at a web site for a business colleague and in looking at the site it gave all of the information you could ever want about how to use a CRM.
The problem is, it never let the visitors know what CRM was!
It assumed that everyone knows that CRM stands for Customer Relationship Management and if all of their visitors did know that is what CRM means then it would be fine. The problem is they are not the industry leader and as such have a very limited advertising budget and can’t afford to miss out on opportunities that might be out there.
Don’t assume everyone knows the terminology that you might consider to be common for all. Define your terms, explain when possible and educate where needed. It really will make a difference.
Have a great day!