Targeting the average

Yesterday I read Seth Godin’s newest book titled “We Are All Weird”. It’s a thought provoking book which discusses, among other things, how targeting the masses now as it was at one point.

This book made me think about how much we assume there is an “average person”. We think “the average person wants X” or “the average person does Y”.

Before you think too much about the “average person” keep in mind the average person has one breast and one testicle, The average person doesn’t exist. Each person is quite different and quite special.

Instead of targeting the average, target the individuals. You will be more successful (and it’s a whole lot more fun)

Have a great day!

Lawrence

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