Personalized numbers

People pay extra for personalized phone numbers. It allows them to put these numbers in print ads, radio and tv ads, billboards etc.

The problem with this is while it might be easy to remember 1-800-flowers if you try dialing it from many cell phones it’s quite difficult. Many of the smart phones don’t have the traditional keypads as soon on a phone so while it might be easier to remember, it’s more difficult to dial.

The other issue to consider is when you create a number that is extremely easy to remember we are less likely to write it down then if it’s difficult to remember. Two days later, when you need that number again, you don’t remember the number and don’t have it written down.

At the very least, make sure you are promoting both numbers.

Just something to consider

Have a great day!

Lawrence

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