Marketing

Recently I was in a malls food court and there were two vendors a booth apart. One was selling Chinese food and the other was selling Japanese food.

The vendor selling Japanese food had an employee standing out in the walkway handing out free samples of the food. He wasn’t pushy at all, just asked people if they would like to try it and if they said yes he mentioned it was chicken teryaki.

The vendor selling Chinese food had an employee yelling at people walking by to come over and try a sample of the food.

Not surprisingly, there was a line of people waiting to buy the Japanese food and no one was buying the Chinese food.

Was the Japanese food better than the Chinese food? Maybe, maybe not. Most people will never know. The small investment of an extra employee (my guess is this employee was making minimum wage) and some food that was given away is the primary reason one vendor was doing well and the other was struggling.

Chances are, if you were to ask the Chinese food vendor he would tell you that if he was selling as much food as the Japanese food vendor, he could also afford to have another employee but since he doesn’t sell as much, he can’t afford to market this way. I bet the Japanese food vendor would acknowledge the reason he sells a lot more is because of this marketing.

You could argue it’s a chicken and egg situation (with marketing you have more sales and with more sales you have more money to market) but it’s a classic case where if you aren’t willing to do a little bit of marketing, sales will stay slow

Just something to think about.

Have a great day!

Lawrence

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