In poker when you go “all in” it means you have enough belief in your cards (or in your ability to bluff) that you are willing to lose everything on that one hand.
In business do you go all in or do you hold something back?
There is a trapeze school in various cities around the US (NYC, Boston, Chicago, DC, Los Angeles) that allows you to go on a trapeze with virtually no training. The reason they are able to do this is it’s very safe with a net below. It gives the feeling of danger with very little actual danger.
A person can learn to walk on a balance beam with just a little bit of practice if it’s only a few inches off the ground. On the other hand, put that balance beam over Niagara Falls and it changes things dramatically..
Recently Google dropped a few of their offerings because after a few months or years, they didn’t work out as hoped. How different would this have been if they were completely dependent upon these offerings for their survival? Would they have tried some new options or features? Would they have given it more time? We will never know.
If you want something to really work and truly have the belief in it, be willing to go all in. A safety net is nice but for all of the advantages there are some major disadvantages as well.
Have a great day!