Many people, when they think about adding value to a business think in terms of greater efficiencies, lower expenses, increasing pricing etc.
A way to add significant value to a business is to provide a new product or service that stays within the industry of the business.
As an example, a restaurant might try to increase their value by reducing staffing (less costs), increasing prices (greater revenue) or improving efficiencies. A way to add greater value might be to add a catering business to the restaurant. Or, partner with a local convention center to provide all food and drinks etc.
There are many ways to add value to a business, raising prices or lowering costs is not the only answer
Just something to think about
Have a great day!