We tend to celebrate going from bad to good.
We make a big deal for those who go from good to great.
We tend to ignore those who are consistently great and take them for granted.
The company that comes out with a new product (that may or may not work) gets great fanfare. The company whose product has been successful for years (and will continue to be so) gets ignored.
Maintaining a high level is as difficult, if not more difficult, than getting to the high level in the first place. When you see a person or group that is able to maintain that high level on a consistent basis, take the time to acknowledge them, it’s a lot harder than we all think
Have a great day!