Will you pay for something that is offered for free?
This might seem like a ridiculous question but if you think about it, is it really? As an example, a coffee shop offers free entertainment on Friday and Saturday evenings. You could attend, bring your own drink or drink nothing and experience the entertainment without paying for anything. Or, you could purchase a drink or two at the coffee house in order to help offset the costs of the entertainment. You don’t have to do so but should you?
The other day I was following a discussion about Pandora (online radio). In the past Pandora was available for unlimited use with no cost. Now, you can use it for 40 hours a month but if you want unlimited use (and some other benefits such as no advertising) you can pay $36 a year. In this discussion people were mentioning ways to get around the cost such as clearing their cookies and creating multiple accounts. Are you willing to pay $36 a YEAR for great service even if you might be able to get it for free in order to help a great service continue.
There are many other examples of things that are free but could use your support in order for them to continue.
Will you pay for free?
Have a great day!