People frequently tell you what they want.
If you are an architect, they tell you exactly what they want their house to be
If you are a front desk clerk at a hotel they tell you how many beds they want in the room
If you are a coach, the recruit might tell you what they want to study.
If you are a web designer they might you what they want their site to look like.
Things would be much more successful if you find out what they want to accomplish as opposed to what they want.
If you are an architect rather than having the client tell you how many windows and where should they be located, you should find out why they want windows there and then you might be able to recommend something even better that accomplishes exactly what they want.
If you are a front desk clerk at a hotel, rather than finding out how many beds they want, find out what the visit is for and how many people. You might be able to upsell them to a suite that will give them what they really wanted but didn’t know was available
If you are a coach, the recruit might tell you they want to study computer science and if your school doesn’t offer this major, you are out of luck. However, if they tell you they are interested in computer animation, this might be offered through the art department.
If you are a web design, they might tell you what they want their web site to look like but if you find out what their true business plan is, you might be able to offer them something they really want but didn’t know was possible.
This all comes down to asking the right questions. Find out their true objectives and what they want to accomplish and frequently you can offer them more than they originally thought they can get.
Have a great day!