Your organization might have millions of followers on twitter. Thousands of friends on Facebook. Hundreds of thousands of unique visitors to your web site. You might have many users of your newest iPhone app. Your software might be getting rave reviews.
The thing to remember is, even with all of the above, if the organization isn’t profitable, it’s not sustainable.
Profit might be from sale of merchandise. It might be from membership dues. It might be from grants from agencies. It doesn’t matter where the money is coming from but if it’s not coming in (and more coming in then going out) in the long run, it’s not sustainable.
I don’t care if you are a for profit organization, a non profit organization or something else. These are simply taxation designations. If your organization is a “do good” organization you still need the money coming in to pay the bills and do the things you want to do.
If it’s not profitable, it’s either not sustainable or it’s just a hobby.
Sadly, when dealing with people involved with too many organizations, they forget this
Have a great day!