If your competition is good, is really good good enough to beat them?
If a store has had a loyal following for years providing good service and good products, is being really good enough to get these loyal customers away from them? The answer is probably not.
You either have to be great or different in order to get loyal customers away from your competition. Great is good enough. Really different might be good enough. Simply being really good probably isn’t even close to being good enough.
Be great, be different but don’t just be really good
Have a great day!