If you don’t offer the first product or service in your market, you will fail.
As evidence, the only reason Google.com is successful is they were the first search engine…oh wait, no they weren’t. There were many before them (anyone remember Alta Vista?)
The only reason Microsoft Word is successful is it was the first word processing program…oh wait, no it wasn’t. There were many before (anyone remember WordStar?)
The only reason John Grisham is so successful is he was the first author…oh wait, no he wasn’t.
Being first to market has it’s advantages. Being best in the market is even better.
If you can’t be first, do something different. Be better, be different, be remarkable
Have a great day!