Be a real person

I can’t speak for anyone else but personally, I prefer to buy from a person as opposed to an organization.

This means I would rather buy from a small privately owned business rather than from a big multinational conglomerate.

This also means I would rather deal with “Lisa” rather than “customer service” and would rather work with “Rich” rather than “Coach”

For some reason some people think it sounds more impressive to be “accounting” rather “Mary” even though it’s turning off some people they are dealing with.

Take advantage of your true personality, it’s your best selling point!

Have a great day!

Lawrence

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