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Simple branding with email

Branding is a term many people use in marketing but too often it’s assumed it costs big bucks to do effective branding and is something only done by the “big boys”.

One way to simply (and cheaply) help brand your business or organization is through your email address. Every email you send from your gmail.com account, your hotmail.com account, your yahoo.com account or your ISP providers account is doing an effective job of branding those companies.

If you have a web site, most web hosts will provide some email addresses through your domain as part of the hosting fee. So instead of branding gmail by using yourname@gmail.com you would be branding your domain and your business by using yourname@yourdomain.com. If your web host doesn’t provide for email addresses you can run this through your gmail account so while you are using their services, the email is being sent from and too yourname@yourdomain.com.

This might seem like a small thing but it can potentially make a big difference and is too easy not to be doing.

Have a great day!

Lawrence

What if all email was public?

Many people think when they send an email to a friend, coworker or enemy, that email is between the two of them.

How would your email habits change if all emails were public to everyone? The email where you write how much you hate your boss would be available to be seen by your coworkers AND YOUR BOSS. The email where you discuss your financial statements would be available to your employees, your competitors and the IRS. The email about your mistress would be available to your mistress, your spouse and the divorce lawyers.

The thing that most people don’t realize is eventually, most email is public. This isn’t about “big brother” spying on us. It’s not about Google reading all emails to gmail accounts. When you send an email to an individual, you can typically control who it is sent to (the reason I write “typically” is if you are like me, you have occasionally sent an email to the wrong person by mistake). However, as soon as you send that email, you have lost all control. You can’t control who the receiver sends it on to. You can’t control if their email address is a shared address. You can’t control if their computer gets stolen or hacked.

When you send your next email, truly give some thought to what you are writing. Would you be comfortable if that email was made available to the public? If you wouldn’t be comfortable with that happening, give some serious thought to whether you should be sending it in the first place because the reality is, when you hit “send” it is then available to many more people than you might hope

Have a great day!

Lawrence

Your time is your time, technology shouldn’t change that

Technology is wonderful. We can make and receive phone calls from anywhere we can get a cell signal (and if you are willing to pay more, even more areas with a satellite service). Email can be sent and received while on the go. Need to download a file? No problem, you can download to a laptop, netbook, pda, cell phone or other options for access on the go.

While technology is wonderful, how we elect to use it is frequently terrible.

No matter what we are doing, if our cell phones ring we feel we have to answer. The idea of being “out of reach” is horrifying. A text message comes in and we drop everything to make sure we can read it and respond as soon as possible. An email arrives and no mater what we were doing, it gets put on hold for fear we might miss something.

One of the advantages of today’s technology is it allows us to multi task. However, since most of us struggle to do one thing at a time well, why do we think doing two or three things at one time will allow us to do better work? In many cases, multi tasking means we do many things at the same time, and each of these things are done poorly.

Cell phones are wonderful when dealing with emergencies. Your car breaks down and having the ability to call for help is great. If you are driving to a meeting and the meeting gets canceled, having the ability to receive notification can save you a good deal of time and money and that is wonderful. If you are out shopping and are not sure the size or brand, having the ability to make a quick call to get the correct information is extremely helpful. Sitting in a hotel room after a day of meetings and being able to call home or receive a call from home to speak to someone frequently makes the trip bearable.

On the other hand, having a long conversation while driving a 4000 pound vehicle is putting your life, and others in your vehicle and other vehicles at risk. Some might call it multi tasking. I call it reckless. Some people feel that only those using “blue tooth” type hands free devices should be allowed to use cell phones while driving. While these types of devices allow you to use both hands while driving (assuming you aren’t texting, playing with the radio, reading a book etc) it doesn’t change the fact you aren’t concentrating on what you should be concentrating on, which is being as safe as possible.

Sitting in a meeting and constantly “playing” with your blackberry/iPhone means you most likely aren’t paying attention to the meeting nor adequately paying attention to your response. Personally, if I’m in a meeting and people are emailing/texting while others are talking, my tendency is to leave as the meeting obviously isn’t important enough for people to pay attention to so since I don’t want to multi task in that type of environment, I’ll just leave and do something else that is important.

Sitting in a restaurant talking on a cell phone while waiting for your food might seem like a good use of time but are you taking into consideration the people around you? It seems people feel they need to speak louder when talking on their cell phones than when speaking with a person next to them so really give some thought to whether you need to be on the phone in a confined space if others are around.

Just because we have technology to be available, does not mean we always have to be available. If you are busy but feel the need to answer the phone anyway, simply answer and say you are busy and ask if you can call back later.

Technology is wonderful. How we use it sometimes SUCKS! The next time your cell phone rings, or a text comes in or an email arrives, think “do I really need to answer it right away?” Think in terms of what is polite to the people around you. Think about what is safe for you and those around you. Think about whether having some “down time” really is that bad.

Have a great day!

Lawrence

How well do you know your business?

Most executives believe they truly know their business. They understand the product, know the market, have a thorough understanding of the financials etc.. However, you would be surprised how much they don’t know about things that are truly important.

Here are a few things to think about:

How often do you call your business using the same methodology a customer would use? This means, calling the regular number, going through the phone tree, speaking with the receptionist etc. You might be surprised that it’s not as intuitive or user friendly as you might think. Do you ever call your business during “off hours” (assuming these exist). Recently, a friend called his business when it was busy so the call went to voice mail and he found the hours stated on the voice mail message were wrong. The message hadn’t been changed in over a year but they added Sunday hours so anyone calling would hear they were closed on Sundays when they really weren’t. If you get a receptionist, can you get to the person you are trying to reach without having to “jump through hoops” (it’s important that the receptionist not know it’s you calling).
How often do you try navigating through your own web site to find information or to make a purchase? Is it as easy as you would like? Are you even able to find what you are looking for?
How often do you actually go through the step by step process that your customers go through? As an example, if you run a camp, you know that registration/check in the first day takes a great deal of planning. People need to be assigned different tasks, procedures must be established and followed etc. However, do you ever wait in line with the other people waiting to register and see what they are experiencing? Sometimes, the procedure that works best for your organization ends up being very inefficient for the customer.

The more you “mystery shop” your own business, the more you will learn.

The second part of knowing your business is from your employees perspective. It’s important to know what happens when a customer calls your business but it’s also important to understand what your employees are experiencing. This would include the following:

If you aren’t the one answering the phones, spend a couple of hours doing that job. This is a GREAT way to find out what your customers are really thinking. Executives frequently try to insulate themselves from their customers when the reality is, they need to know what their customers are wanting.
Spend a few hours doing each of the jobs within your company. Using a hotel as an example, spend an hour or two at the front desk checking people in and out and answering the phones. Take on the role of housekeeper for a few rooms. Be involved with the setting up of an event in a meeting room.. Take a customer or two to the airport

Frequently, we think we know how things are going and what everyone is doing because 10 years ago we started off doing those things. The problem is, processes change, people change situations change and if we don’t change with them, we get left behind.

Do you really know your business?

Have a great day!

Lawrence
PS. If you didn’t see it yesterday please check out the book specials I’m offering at http://lawrencefine.com/sales.php

Organizational charts do not always equate to succession planning

Too often, organizations (and people) think of their organizational charts as the logical succession plan for when people leave.

A CEO retires and the COO is next in line to take their place.

A head coach leaves and the top assistant steps right into the top spot.

A sales manager position opens up and the top salesperson is promoted to this position.

The problem with this kind of thinking is that the skill set needed for one position does not automatically qualify someone for a different position.

When the CEO retires the assumption is since the COO has been carrying out the day to day operations, he/she would be the most capable person for the CEO position. The problem is, the CEO probably is doing much more “visionary” planning while the COO has been doing the “right now” work.

The assistant coach might have great rapport with the team because while the assistant has input in a lot of things, everyone knows the final decision ultimately is with the head coach. It’s easy to make tough suggestions. It’s much harder to make tough decisions.

The great salesperson might an innate ability to read the customer but that doesn’t mean he knows how to hire others with this same trait nor does it mean he knows how to train others to have this same ability.

This is quite different than the Peter Principle in that I’m not referring to people who are only competent at what they do. Someone might be a GREAT COO but that still doesn’t mean they will be even a good CEO.

One reason organizations like to promote from within the organization chart is the fear if they don’t do so, they might lose the people who aren’t promoted. The thing they don’t realize is, if they promote someone who isn’t ready for the position, they will eventually lose that person and possibly much more.

Top leaders will groom their “underlings” so they are ready to move up the chart but it’s important not to move people up simply because it’s the easy way to do things.

Have a great day!

Lawrence
PS. If you didn’t see it yesterday please check out the book specials I’m offering at http://lawrencefine.com/sales.php

Do you know what food is supposed to taste like?

Recently I had dinner at a restaurant with the owner of the restaurant. He asked me if I would be interested in trying a some high end organic meat, It’s from a farm that he described as doing things one level UP from regular organic (I’m not sure what that truly means, but I took it to mean that not only do they not use chemicals but they probably also teach the cows to read and write before they slaughter them). Eight people tried the meats (the owner, the executive chef, the GM, the manager and a couple of others from the kitchen along with me) and the consensus was…we didn’t really like it very much.

Everyone is so accustomed to food with chemicals and additives that most of us don’t know what food really tastes like.

In the same way, many musicians, when they are playing live don’t sound nearly as good as they do when they are in studio because when they are performing in a studio, their sounds can be altered to sound better, after the fact.

Actors, actresses and models sometimes don’t look nearly as good in person when their flaws can’t be airbrushed over.

Once we get past the chemicals, the alterations, the distortions, then we can truly appreciate things, and people for what they truly are

Just something to think about

Have a great day!

Lawrence
PS. If you didn’t see it yesterday please check out the book specials I’m offering at http://lawrencefine.com/sales.php

December Book Sale

7 Books for only $36 INCLUDING SHIPPING (within the US).

Currently I have 7 books for sale on LawrenceFine.com. Each book is available on Amazon.com for between $12.96 and $17.95 plus shipping however, all SEVEN (7) are available for the total price of $36.

The 7 books are:

11 + 10 = 1: How the Addition of 10 Principles in Life Turned 11 Players into 1 Team
The SWOT Analysis: Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats
Team Building: A Guide for the Reluctant Manager
Pragmatic Team Dynamics: Recognizing and Understanding the Dynamics at Work
Time Management for Busy Executives
Goal Setting
Time Management Booklet for Students

Don’t want all seven books? No problem! You can purchase any 5 for $6 each (plus $4.95 for shipping). You can purchase any 4 for $7 each (plus $4.95 for shipping). You can purchase any 3 for $8 each (plus $4.95 for shipping). Or single copies are available for $9.95 (plus $4.95 for shipping)

If you want pricing for different quantities, please send a request and let me know what you want and I’ll get you the pricing as soon as possible.

All books will ship within one business day.

For more information about the books and to order, please go to the http://lawrencefine.com/sales.php
Have a great day!

Lawrence

The best ever

People are so quick to judge things.

Athletes (and teams) are declared “the best ever” before they really have time to show just how good they are (or aren’t).

Some people were calling the New England Patriots the “best team ever” when they were going through their undefeated season and they didn’t wait for the season to be over (while they might have been “the best ever” they weren’t champions as the New York Giants beat them in the Super Bowl).

Some people are calling Lebron James the “best basketball player ever” but shouldn’t we wait to see how his career ends (and see if he wins at least one championship) before making that declaration?

Products are called “the best ever” as soon as they are launched and most times, they fail to live up to their billing. The product might be very good but it’s considered a failure because of unfair expectations.

Some people are calling Twitter “the best idea on the internet ever” but shouldn’t we wait to see if it can generate revenue for it’s owners and see where it is in 2 years before making that declaration.

Sometimes we are so caught up in the “hype” we forget the reality. Let’s be more patient and see how things pan out before declaring the next thing “the best ever”.

Have a great day!

Lawrence
PS Russ, if you want to refer to last years team as “the best ever” go ahead, you backed it up, good job, now go for the third straight!

Don’t worry, they just work here

Do you ever watch the way people treat others? It’s fascinating to me to watch how people treat wait staff/servers at restaurants or bars. Also, how people treat cashiers and front desk clerks.

Watching how a person treats someone they consider “beneath” them tells a great deal about the individual (first of all, it tells you they think they are “better” than someone else based on job or position).

There are businesses that will take job applicants out to dinner and consider that part of the interview process as how they treat others will effect whether they get a job or not.

When I see people be rude or disrespectful to others, I quickly know those aren’t the type of people I want to work with or be associated with in any way.

Next time you are out in public, observe how others treat the employees of the establishments they are visiting. It might shock you. Then, give some serious thought to whether you are doing the same thing.

To treat someone you consider beneath you in a bad way is sad. To consider someone beneath you says a great deal more about you than it does the other person.

Have a great day!

Lawrence

Think…Then Speak!

How often do you say something and then think “I wish I hadn’t said that”?

Such a simple concept to follow is “Think….Then Speak”

You don’t always have to blurt out the first thought that comes to your head. Take a moment, give it some thought and then respond with a well thought out response. If nothing else, by taking a moment, it gives the impression something is going on “up there”.

Think…then speak, it’s such a simple concept but one if we all followed, many of us would be much happier!

Have a great day!

Lawrence