When you are making a proposal to a person or organization you there are two approaches you can take.
1.Sell them on yourself then sell them on your product or services and then try to close the actual sale
2.Find out what they want and give them that and more.
Sadly, most people choose option 1. It’s all about them. They talk about themselves, their services their backgrounds etc. What they tend to forget is the decision make isn’t interested in them, the decision make simply wants to know how their problems can be solved/fixed/
When giving a presentation remember, it’s not about you, it’s about the person you are making the presentation for. You don’t always have to be an accomplished speaker, or have great graphics or great jokes. Just remember it’s not about you, it’s about them and good things will happen.
Have a great day!