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Don’t tell me, show me

The other day I was asked to look at a web site for a potential client. The site did a nice job of telling the website visitor that if they go with this organization, they will have fun, experience adventure and be happy,

I then looked at their primary competitors website and instead of telling the visitor they will have fun etc, they had wonderful pictures showing people having fun at their location.

The description didn’t do a good job of allowing me to see myself in that environment. The pictures did a GREAT job of allowing me to see myself in that environment.

It doesn’t matter if it’s done with pictures or with words but if you can get me to picture myself enjoying something or picture myself experiencing something, you will have a much better chance of selling me then if you simply tell me I will enjoy an experience.

In short, don’t tell me, find a way to show me and your chances of making the sale go up dramatically

Have a great day!

Lawrence
PS If you haven’t done so already, please take a moment to check out my three latest books at http://lawrencefine.com/books.php

Three new books

There are three new books for sale on LawrenceFine.com

The first book is Pragmatic Team Dynamics and is 118 pages on Leadership.

The second book is Team Building: A Guide for the Reluctant Manager and is 194 pages on team building.

The third book is The SWOT Analysis and is 74 pages on analyzing and evaluating different things by looking at their strengths, weaknesses, opportunities and threats.

Rather than telling you more about these books, you can go to http://www.lawrencefine.com/books.php and read a bit more and also download the first 20 something pages of each book to get a better feel for the content..

Each of these books is available for purchase from that page (or on amazon.com) for $17.95 but they are being offered to my blog readers for $27.95 for all 3 plus (plus $4.95for shipping) at http://www.lawrencefine.com/books.php

If you have any questions or want specific quantities and pricing, please feel free to email me at lawrence@lawrencefine.com

Have a great day!

Lawrence

How important are your hires?

We spend a great deal of time, money and thought on the hiring process for the top people in an organization. When a board of directors is looking for a new CEO, they will frequently use a recruiting service that costs a great deal, fly in the top candidates for interviews, do extensive background checks etc.

We spend very little time, money or thought on the hiring process for the more entry level positions.

As an example, a nice restaurant might spend a great deal to hire the “right” executive chef. This person might be able to create wonderful meals. However, if the hostess at the front door is rude, it wont matter. If this great creation is placed on dirty dishes (because the dish washers don’t care about their job), the meal is ruined.

A hotel might search far and wide for the “right” general manager. However, if the housekeeping crew doesn’t do a good job cleaning the rooms, the guests experience will be bad.

The law firm might have the best lawyers in town but if the receptionist doesn’t answer the phone there might not be many clients.

It’s important to hire the right people at the top. It’s also important to hire the right people for all positions. Don’t skimp on your HR, they make a big difference

Have a great day!

Lawrence

Don’t dig a hole you can’t get out of

Here is the scenario.

Something goes wrong. We panic. Rather than dealing with the problem head on, we decide to hide a bit (dig a hole). The problem is, the longer we are hiding (digging the hole) the harder it is to climb out of that hole.

We get further and further entrenched in this hole and finally get to the point where it’s extremely difficult, if not impossible, to get out.

The reality is, we frequently put ourselves into a position where the initial problem really wasn’t that big a deal. It’s the getting out of the hole that becomes the bigger problem.

Be willing to address issues head on so you don’t dig yourself a hole you can’t get out of

Have a great day!

Lawrence

Remote access with Logmein

A few days ago I wrote how I use www.carbonite.com to access my files remotely. Before doing that, I used the program at www.logmein.com to do so.

The problem I had with using logmein.com for remote access is it required me to leave my computer online in order to access. For multiple reasons (ranging from security issues to hating to waste energy) this wasn’t an ideal situation.

However, logmein is wonderful for other purposes. If I want to demonstrate to a client how something works, I can have them login to my computer and with me sitting at my computer and then at their computer, I can show them exactly what I’m doing on my computer. I can go so far as to allow them to control my keyboard so they can actually try things out with my watching over them.

The other way we use logmein is to have clients install the program on their computer and rather than them trying to explain the problem they are having, they can show us exactly what they are doing. This saves a great deal of time and confusion.

While I use logmein pro, in order to allow me to limit the access to my computer when doing a demonstration, logmein also offers a free service that does enough for what most people would use.

One other feature that logmein.com allows that can’t be done with the remote access to files from carboninte is while I can download any file I want from carbonite, I can’t access my programs using carbonite so if there is a program on my home computer I need to use remotely, logmein works wonderfully!

Have a great day!

Lawrence

VOIP Phones

So many of us take phones for granted. We need to make a call, we pick up the phone and we dial. No real thought to the costs associated with each call.

Many people are getting rid of their home land lines and using cell phones instead. While it’s tempting to do this with a small business, I think most people would find this to be a mistake. Cell phones frequently don’t get as good reception with a cell phone as they do with a landline and while that might be acceptable when talking with a friend, it can be a deal breaker when trying to close a sale with a client.

An extremely effective alternative is to use a VOIP phone. VOIP stands for Voice over Internet Protocal and basically, it uses the internet to make the call (until the very last part where it goes over the local phone line to the recipient unless they are using a VOIP phone as well).

I use the VOIP service from www.packet8.net and in the 6 years I have been with them, I can honestly say their service is wonderful. The only times I have had any problems with losing phone service is when my internet connection has gone down (which doesn’t happen much). I use a regular phone (so I’m not forced to use a microphone and headphone set) and, in fact, have it set so I have two cordless phones using the same connection. I very easily could get multiple phone lines with their service, but in my case, it’s not needed. Along with the regular phone service, it comes with voicemail, call forwarding, call waiting, three way calling and much more. I also get free calling to anyone in the US, Canada or many international cities. There are many other features available including bridge lines, virtual meetings etc.

One client I met with last year was complaining about how much everything cost and when I looked at their phone bills, we were able to switch them to VOIP and they saved over $2500 a month because they had multiple offices all within the same state but they were far enough apart they were getting billed for instate long distance when simply calling from a satellite office to the home office.

Another neat feature that I use is the ability to add virtual numbers. If you have a client in a different area who needs to call you a lot, for around $5 a month, you can get a number that is local to that client so he calls a local number and it rings in your office. It potentially can save some money but also, it’s a convenience for your clients that might separate you from your competition.

I have found it easier to only give out my VOIP number so when people call that number, the phone on my desk rings but I also have it set to forward to my cell phone so if I’m away from my desk I can still get that call.

For large offices, there are simply too many features to write about. It can do pretty much everything a large, expensive PBX system can do plus much, much more.

Again, there are other companies offering similar type services but this is one I have been with for around 6 years and I know it works and is inexpensive

Have a great day!

Lawrence

Web Based Calender

People lead such busy lives these days that it’s wonder how anyone keeps track of their schedule anymore.

The online calender at www.30boxes.com is a wonderful free tool that not only can be used for yourself but can be shared with your coworkers and friends.

Many people use the calender built into Outlook or whatever other email program they use. The two problems I have with that is it’s difficult to access from other computers and also difficult to share with others (unless it’s on a shared network).

As an example, if you have 4 meetings on Friday and someone calls your assistant trying to set up a 5th meeting, if it’s someone your assistant knows you will want to meet with, she can access your calender from her computer, see the times available and schedule accordingly. As soon as it’s scheduled, you would see it updated on your calender wherever you are logged in from.

Another wonderful way to use this program is to use it as a shared calender. If you have 20 people in an office, it’s difficult to know when people are going to be in the office and when they are meeting with clients or traveling. If each member of the organization creates their own calender, they can share their work activities with each other while also keeping personal activities private (you get to choose what you share and what you keep private).

One of the simple features I use regularly is the reminder part. When I schedule something on the calender, I have the option of setting a reminder that will either email or text me prior to the event. I can pick how far in advance it alerts me and only use the feature when I chose to. In my case, I tend to lose track of time when working so will have it send a reminder about an upcoming meeting or call to remind me to get ready.

The best feature about 30boxes is there is no cost!

Have a great day!

Lawrence

Project Management

It would be wonderful to work on one project at a time and not have to worry about the next one until this one is done.

However, for many of us, this isn’t reality.

Having a project management program will allow you to stay on track, manage various projects, communicate with others etc.

The one I use is Basecamp and can be found at www.basecamphq.com. Depending upon the level you sign up for you can do the following within Basecamp

Have multiple projects
Assign different people to different projects
Have a basic overview of each project
Create messages for simple communication between the people involved in the projects
Create multiple To Do lists within each project
Create and track milestones
Use a chat room
Time Tracking
Take advantage of file sharing and monitor different versions.

At any given time, we might have 10-20 projects going on (plus some ongoing projects) and having the ability to login to basecamp from any computer and see the status of each project, see what is being worked on and by whom etc has proven to be invaluable.

Basecamp is not what I would consider a “pretty” program but what it might lack in terms of style, it more than makes up for with substance.

Have a great day!

Lawrence

Backup and Remote Access

One of the things I would like to emphasize is I have no involvement with any of the products I’m writing about this week with the exception of being a satisfied customer. I’m not an owner of any of these companies, I don’t get referral fees etc.

One of the most frequently asked questions by people who work at home or in small businesses is “what is the best ways to backup our work in case of a computer problem?”

Let me start by saying that many small businesses simply don’t backup their work. It’s too much work and easier to simply not doing anything UNTIL THEY LOSE EVERYTHING! Their computer crashes and they realize they didn’t have things backedup and they panic and hope they can find someone to try to recover their lost data. The good news is in many cases, some of the data can be recovered but not always and usually, it’s at a great cost (in terms of both money and time).

An alternative is to get an external hard drive and do daily or weekly backups. Some require you to manually initiate the backup while others will do it automatically. The problem with backing up to an external hard drive is if it’s in the same location as the computer, a fire or burglary wipes out both.

In looking for a remote backup, I found many online and the one I went with is one that is currently doing a LOT of advertising. I went with www.Carbonite.com and while it took a long time to upload all of the files (it took a few days but to be fair, I was working during those days so that slowed down the process and also, it backed up over 20GB of data), I have to say, it’s worked great. It works in the background and I have the access set to “low priority” so it doesn’t affect things like my VOIP phone or the uploading or downloading of files (it’s set so that it uploads when I’m not so it doesn’t interfere with anything).

However, a side benefit has proven to be truly wonderful. Not only does it allow you to restore backed up data to a computer (because the hard drive crashed or you got a new computer etc), it also allows you to work remotely and pull up any files from your computer onto any computer that has an internet connection. The obvious use for this type of a service is if you are somewhere without your computer and need to pull up a file, you can simply use any computer and login to your carbonite.com account and download whatever file you need. The information is encrypted so the only person who would be able to do this is someone with your password. An example would be if you are meeting in a clients office and realize you need a file from your office. It’s easy quickly retrieve this file.

There is a second way to effectively use this type of remote access to your files. If you are like me and do a fair amount of traveling, there is always the issue of carrying a laptop with information that might be valuable to others. You check into a hotel and have a concern about leaving your laptop in the room when you go to dinner because of the number of people who might have access to the room. Instead of carrying a laptop with a lot of valuable data, I simply carry a small netbook with no information on it. I leave all of the information on the computer at home and have it accessible via remote access through carbonite. I pull up the files I need, work on them, then will send to my home computer to upload later. Now, if someone were to steal my netbook, I’m not out any information and instead can simply replace the netbook and continue as before. By having all files on one computer, it’s easier to manage plus gives me a great deal of peace of mind.

I’m sure there are other similar programs but for $55 a year using this one that I know works, it’s not worth my time looking for something else

Have a great day!

Lawrence

Should all rules be enforced equally?

As a manager, do you enforce all rules on all people equally?

While many people would like to say yes, the reality is most of us have to look at each situation separately

An example would be punctuality. If your organization has a rule that everyone starts work at 9 AM, are there ever acceptable exceptions? The “drill Sargent” type might feel no exceptions are acceptable, however. it might be worth looking into the reasons before enforcing the rules. If an employee is regularly on time and shows up 30 minutes late, rather than screaming at the employee, it makes sense to find out the reason. If the reason for them being late is they worked 5 hours of overtime the night before trying to finish a project, it might elicit a different response than if they were out drinking the night before and were too hungover to get there on time.

I remember having this type of a conversation a number of years ago when I was coaching youth soccer down in the Atlanta area. A coach was telling me that if a player misses a practice, they are not allowed to play the next game, NO EXCEPTIONS! While this coach felt this was a reasonable rule to have and enforce at that very moment I had a player who was going to miss two practices. If I had been this other coach, I would have not played this player due to the rules. However, the reason he was missing the two practices is he was off playing on a US youth national team. Should he have been punished for representing the nation in a soccer match? In my mind, it was a no brainer and is a good reason why you must look at each situation separately

The other thing to take into consideration when dealing with the enforcement of rules is it’s a LOT easier to lighten up on your enforcement than it is to tighten up. I would rather be strict early until the group earned my trust and then possibly lighten up a bit on enforcement than to start off lenient and then try to tighten up later.

Start strict, lighten up later, if necessary and consider each case separately and in the long run, your organization will appreciate your choices.

Have a great day!

Lawrence