What makes your organization special? Is it the facilities? The infrastructure?
Think of some of the billion dollar casino’s that have been built over the last decade. Each one is grander than the last. Each one is the “best ever”. Each one has been surpassed by the next one.
If the thing that makes your organization special is facility related or can be duplicated or surpassed by someone with more money, then your organization is always vulnerable.
On the other hand, if the thing that makes your organization special is education, knowledge, superior customer service, interpersonal relationships and caring, no amount of money will surpass you.
When people try to place a value on an organization, they tend to spend too much time looking at physical assets and not enough time looking at the intangibles that truly make a difference
So, what makes your organization special?
Have a great day!